1. Every Girl Pulling for Victory, Back Up the Boys, Keep Him Smiling, Morale is Winning the War

    These chipper slogans grace the 20 posters, handbills, brochures, stickers, song lyrics, newspaper ads, and cartoons found in a United War Work Campaign Scrapbook recently acquired by the John W. Hartman Center for Sales, Advertising & Marketing History. This collection of fundraising and morale-boosting materials was produced for a multi-institutional drive during the final months of World War I.

    The campaign coordinated the efforts of seven organizations that had previously managed individual fundraising drives: the YMCA, YWCA, American Library Association, War Camp Community Service, National Catholic War Council (Knights of Columbus), Jewish Welfare Board, and Salvation Army. Each organization would continue to address their traditional demographic or service focus (for example, the Knights of Columbus worked primarily with Catholic communities, and the American Library Association sent books to soldier encampments) while organizing their activities around a central set of promotional messages…

    (Source: inwooddaddy, via climbing-down-bokor)

  2. theticketthatexploded:

    When Victory is ours   |   Lee Rubber & Tire, 1944
    Milton Talbot Menasco  (1890-1974) 

    (via Plan59 :: WWII Art :: Milton Menasco, 1944)

    (via gentlemanlosergentlemanjunkie)

  3. Join the WAVES or SPARS - George Petty (artist)


    Two-Fisted Tales of True-Life Weird Romance!

    SPARS was the United States Coast Guard Women’s Reserve created 23 November 1942 with the signing of Public Law 773 by President Franklin Delano Roosevelt. The name is a contraction of the Coast Guard motto Semper Paratus and its English translation Always Ready. The name also refers to a spar in nautical usage.

    Like the other women’s reserves such as the Women’s Army Corps and the WAVES, it was created to free men from stateside service in order to fight overseas.

    Its first director was Captain Dorothy C. Stratton and she is credited with creating the name for the organization. The Coast Guard closely followed the Navy WAVES model, with officer training at the Coast Guard Academy. Their goal was 1000 officers and 10,000 enlisted. 1,914 women were trained in boot camp at Hunter College’s Bronx campus.

    The cutter USCGC Spar (WLB-206) is named after the SPARS.


  5. fuckyeahtransparentnosecones


    “Women workers check the new, transparent noses of A-20 attack bombers at Douglas Aircraft’s Long Beach, California plant.”

    (via mudwerks)

  6. defrag:

    Women at work in WW2

    : mahoroba1234.blog32.fc2.com

    (via mudwerks)

  8. greatestgeneration:

    “Till we meet again”

  9. I especially like her, “Oh yeah, well fuck you very much” expression.

    (via greatestgeneration)

  10. theboatlullabies:

    Did you know April is National Poetry Month?  Here’s one by a WWII era defense plant worker who apparently wasn’t a big fan of Rosie the Riveter. 

  12. mudwerks:

    1943 … pancakes win war! (by x-ray delta one)

  13. Kotex, "The Memory Lingers On" (1943) print advertisement

    Irving Nurick
    (1894 - 1963)

    Made a career out of being able to depict teens, tweens, and young adults, especially pretty girls. He had a very long assignment, depicting “Sub-Debs” for Ladies’ Home Journal. Story art for Collier’s, Pictorial Review, College Humor, Saturday Evening Post. Campaign work for Kotex (his longest), Wesson Oil, Ivory Soap.

    more on American Art Archives >


    Kotex, “Off To Work We Go!” (1942)

  14. mudwerks:

    WW1- 1918 … over there! (US) (by James Vaughan)

    artist- Clarence Underwood

  15. artist?

    (Source: greatestgeneration)